And Why You Should Take it Seriously — Content marketing can trace its roots back almost 300 years to Benjamin Franklin’s printing business. He released Poor Richard’s Almanack in 1732 as a way of building a relationship with people to draw attention to his business. Fast forward to 2022, and content marketing has never been so important. Almost…

We all suffer accusations from Satan on a regular basis. He doesn’t usually do it obviously, either. Once the seed is planted, he sits back and allows our minds to do all the work for him. …

And How I Didn’t… — We all make mistakes. To quote the great Jim Carrey, “that’s the way the cookie crumbles.” But if you’ve made it this by some miracle without making a mistake — the first one’s gonna be a doozy. It’s a law of nature or something. The gravity of the mistake is…

Unfortunately, our minds and hearts are deceptive. Without conscious effort, our perception of reality will start to pull us down a path that we may find difficult to come back from. However, the Lord is gracious and patient, and he will answer us when we call. …

The point of a strategy is to keep the team focused on the goal. A good content strategy will give enough structure to define the goal and the “how” of getting there without being so rigid that it cannot be adjusted as things come up, and things will always come…

And Why You Should Set Them — Purpose. Perhaps, one of the most sought-after things in life, and there is nothing sadder than a life wasted searching for purpose when it’s right in front of us the whole time. If you struggle with not knowing your purpose — you’re not alone. …

*This post may contain affiliate links. If you make a qualifying purchase through one of the links, then I may receive a small commission at no extra cost to you.** Building our character is a painful process at times. The immediate response to the wilderness journeys we experience is usually…

Which is better for your business? — There is no single answer to whether or not organic or paid social media growth is right for you. The likely answer is that both will be at different times in your business. Organic content is the ongoing skeleton that your social media presence is built on. …